The Communications Specialist will support the development and execution of a comprehensive internal and external communication strategy to strengthen employee engagement and enhance the company’s reputation within the industry, community, and talent pool.

Responsibilities:

Internal Communications

Develop content that highlights employee alignment with the company’s vision & values, problem solving successes, and operational improvements.

• Serve as editor of internal channels (CEO messages, digital displays, weekly discussion guide for leaders, and others to be developed).
• Develop content (news articles, employee features, photography, video) for internal channels in support of the internal message strategy.
• Align and schedule messaging across the company, including function/department messages from Safety, Nurse, Training, HR, IT, etc.
• Support development and launch of new channels and platforms.
• Support event coordination with project management, promotions, staging.
• Support change and crisis communication strategies as directed.

External Communications

Develop content that aligns with the company’s vision & values and promotes it as a driving force in restoring the Canadian forestry industry, a trustworthy community partner, and an employer of choice.

Media Relations

• Create initiative-taking media outreach plan and message calendar based on national holidays and other company and community milestones.
• Develop and pitch feature article ideas, draft press releases and field media inquiries.
• Refine and regularly update the media list, track news coverage, and manage the company’s clip file.

Social Media

• Create message calendar for the company’s social media presence (LinkedIn, Facebook, and other potential channels).
• Regularly and proactively post content in support of message strategy; monitor chatter.

Website

• Update and maintain website content in support of message strategy and regulatory compliance.
• Support rebranding/upgrades to site.

Continuous Improvement

• Support design and implementation of a communication framework aligned with the company’s vision & values and management operating system.
• Support creation and delivery of communication effectiveness measurement tools including employee engagement surveys, annual communication surveys, pulse surveys, digital platform analytics, and other feedback loops; provide recommendations for continuous improvement.

Your Profile:

• Bachelor’s degree in communications, public relations, journalism, or a related field (master’s degree an asset).
• 3-5 years of progressive experience in communications, ideally within manufacturing, industrial, or resource-based industries.
• Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences and multiple platforms.
• Basic photography and videography/editing skills.
• Social media proficiency.
• Ability to manage multiple communication channels and platforms, including digital and print.
• Excellent interpersonal and relationship-building skills to engage effectively with employees, leadership, community stakeholders, and media.
• Project management/coordination experience.
• Event coordination experience.
• Change management experience an asset.
• Strong MS Office abilities.

Core Competencies:

• Writing/reporting and editing are the primary skills required.
• Skilled in simplifying complex topics into clear, engaging communication.
• Ability to think strategically.
• Collaborative and approachable.
• Energetic and deadline driven.
• Ability to effectively handle multiple projects simultaneously.
• Continuous improvement mindset with the ability to measure and report on communication effectiveness.

Compensation:

• This is a salary position depending upon experience plus an annual bonus and relocation assistance.
• Comprehensive medical, dental, vision care and medical benefits along with vacation and defined benefit pension plan with CAAT.

Thunder Bay Pulp & Paper (TBPP) is a leading northern bleached softwood and hardwood kraft pulp, newsprint, directory and energy producer.  Located on Lake Superior, the Thunder Bay mill has been a landmark company of Northwestern Ontario since 1924.  In August 2023 Atlas Holdings established Thunder Bay Pulp & Paper as an independent pulp and paper operation, joining Atlas’ global family of manufacturing and distribution businesses.

Thunder Bay Pulp and Paper Inc. is an equal opportunity employer committed to inclusive, barrier-free recruitment and work environment. We accommodate the needs of individuals under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) in all steps of the recruitment process. Please advise Human Resources of any accessibility needs. Only selected candidates will be contacted.  Candidates should forward their resume to philip.turcotte@tbpulpandpaper.com.